Nike has managed to turn March into an annual celebration of one of their most iconic and revolutionary contributions to sneaker culture. Every year the footwear giant seems to make Air Max Month more and more extravagant, and this year’s festivities did not disappoint. So as the month winds down, we wanted to recap some of the highlights from what was the biggest Air Max Month/Day yet.
First off, lets talk about Nike Sportswear’s new pride and joy, the Air Max 270. The 270 was introduced in early February as Nike’s first and only sportswear-specific Air Max model; up until this point, each pair in the long lineage of Air Max were designed to be performance-based running shoes. The sneaker combines aspects from two classic silhouettes, the Air Max 93 and the Air Max 180, and creates a model that boasts the highest Air bubble that Nike has ever created. The shoe’s upper is made up of engineered mesh, but the brand has already introduced the higher-end Flyknit model which hit retailers just prior to 3.26. The shoes are comfortable AF, and would be an incredible choice as an everyday banger to stomp through the streets.
Next up, we’d be remise if we didn’t touch upon the plethora of hyped releases that took place during this year’s Air Max Month. While there was nearly a dozen different pairs of Air Max that made debuts this month, we’ve only got the space to touch on a few of our favourites.
The month began with the Air Max 98 ‘Cone’, which dropped in very limited quantities at a handful of Tier 0 accounts around the country. The Air Max 98 has not seen a release since 2016’s Supreme collaboration, but is back in full force to celebrate the sneaker’s 30th anniversary. The Cone colourway uses an array of eye-catching colours draped over a nylon and suede upper to create an extremely high quality sneaker. This pair seemingly glows when on foot, and we’re expecting these to be a future classic that a bunch of people will kick themselves for skipping over.
March also saw the second-coming of an Atmos collaboration that is both wild (pun intended) but also incredibly well put together. This year’s follow-up to 2007’s “Beast Pack” saw a recreation of the original release that was nearly identical, with the only notable difference being the black paneling which took the place of the 2007 pair’s white accents. The pack contained both the Air Max 1 and also the Air Max 95, but we definitely think that the Air Max 1 stole the show. The classic and simple silhouette of the Air Max 1 being mixed with a variety of gaudy and outrageous animal prints makes for a stunning combination. For an even closer look at this pair, click here!
The final, and possibly most sought after release of Air Max Month 2018, was Sean Wotherspoon’s Air Max 1/97. Sean was the winner of last year’s “Vote Forward” campaign that saw a handful of creatives from around the globe competing to have their original design turned into reality. Sean combined an Air Max 1 midsole and an Air Max 97 upper to create a Frankenstein silhouette that has got people drooling. The sneaker’s main draw is the colourful corduroy upper that makes it stand out from any other sneaker we’ve ever seen. The sock-liner and insole are both made of a plush velour, and they even come with removable velcro tongue patches. Sean follows a very strict vegan lifestyle, so he made sure that his shoe followed the same path, so the sneaker is actually completely comprised of vegan materials. The details on these are second-to-none, and it isn’t hard to see why most people consider these the best pair to release this month.
Last but certainly not least, Nike Toronto created a space which they dubbed the “Nike Air Gallery.” The space, which took over the Spoke Club on King Street West, was Air Max themed from wall to wall, with four artist installations inspired by the new Air Max 270. Nike commissioned artists from four very different fields to give their take on the new silhouette, and the results were stunning. From graphic designer Mike Sunday’s animations to @hatecopy’s marvellous comic book-style posters, it was amazing to see how different artists could perceive and create something under their own discipline.
Also in the space was an amazing 360 camera photo-booth, a massive Air Max 270 display, and a retail space where guests could purchase a ton of different Air Max themed memorabilia. The trinkets that were up for sale were definitely a fan favourite among attendees. An assortment of goodies such as Nike-branded mugs, whoopee cushions, inflatable neck pillows, stress balls, and much much more were being sold for the low, low price of $3.26 (get it?).
Wow. What a month. Thank you Nike Toronto for always making sure the city is well-represented when March rolls around. We will absolutely be speaking about our experiences this month on the True to Size podcast, so look for that this weekend. We’d also love to hear how your month went as well, so comment down below or hit our DM on Instagram if you’ve got any fun stories to tell. And good news, it’s only 363 days until Air Max Day 2019!