Over the weekend, Jordan Brand’s new Toronto location had a ton of surprise releases and restocks. The OVO Trunner, though, was the most limited – so limited that nobody even knew what they were.
In 2017 it’s crazy that a sneaker can remain completely under wraps all the way until the day of the drop. But the Jordan staff managed to keep these a total secret. No leaked images, no rumours, nothing. The cases of these were not cut open until the day of the drop, so very few people even knew the store had them. In speaking with some friends, we’ll call them “Portland People”, they told me that the shoe is limited to 280 pairs worldwide (I heard a rumour that 80 of the 280 were taken by Drizzy for him and his crew, but I’m not sure how accurate that may be). The sneaker was designed and created specifically to celebrate the grand opening of the store, and it is said to never be releasing again. The craziest part about the whole thing is that no one knew what the shoe was (because they didn’t even technically exist until Saturday), so they sat on the footwear wall for the entire first day the store was open, and only sold out about half way through the second day. Once I saw the first pictures from those who bought them, and then heard the story behind them, I knew it was a must if I was given the chance to pick them up.
The sneaker itself is dripping in quality. The midsole, similar to other premium Jordans of late, is comprised of a buttery suede. The toe box, like other Trunners, is made of both mesh and also has woven components. The heel counter and pull tab are decked out in OVO gold, while the brand’s signature Owl logo replaces the Jumpman on the Trunner’s rear midsole. The final detail (and my favourite) is the insole; the Jumpan placed right next to the OVO owl. We’ve seen Drake’s emblem on his OVO shoes before, but never side-by-side with the Jumpman.
While it’s interesting that Drake and Jumpman chose this silhouette for their latest collaboration, its unsurprising when you realize the amount of European influence Drake has been exposed to as of late. I can assume that the whole vibe rubbed-off on him; and we all know how devoted our friends from Europe can be to the runner game. Put two and two together, and we have a relatively believable explanation.
The sneakers, unfortunately, come in a regular black Air Jordan box, which is a turn from the usual OVO-branded packaging. But, with a retail of $190.00 CAD, they have quite a modest price tag compared to the other collaborations between the two brands. Overall, the shoe a great memento from a historic weekend for the brand, and also the city. Big ups to Jordan Brand, and congrats on the amazing store.