Air Jordan IV – Pure Money

The nickname of this pair, literally describes itself. Pure Money. Originally launching in 2005, this retro comes back 12 years later just in time for Summer.

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An Air Jordan 4 silhouette, wrapped in a bright white? No-brainer. This pair was a must-have for me. The metallic silver accents on these are beautiful. The eyelets and the Jumpman just pop. I just can’t stop staring at the shiny Jumpman.

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Speaking of nice touches, the leather Jordan Brand used for the Pure Money 4s are on point. The panels are so buttery. I love the feel, and I love the quality. The slightly hidden detail behind the heel tab makes this pair that much more desirable. Details that you need to find on a shoe, like the embroidered “PURE$”, always excites me. I’m a sucker for little details that help to tell a story.

I can guarantee that you’ll catch the Pure Money 4s in my summer footwear rotation. You can bet that I won’t be the only one rocking these all season long either.

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Spoon

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