This morning, at 6:23 a.m. (as they do), in a short video clip posted on their Instagram, Jordan Brand officially announced the long anticipated return of its Toronto Flagship, 306 Yonge.
After its debut last year as a pop-up during Toronto’s NBA All-Star festivities, 306 Yonge is finally reopening as a full-time, permanent storefront in Ontario’s capital. The Toronto location is only the second of its kind in North America and is a massive indication of how far the basketball and sneaker community has progressed in the city.
During it’s premier last year, the store featured a customization lounge, a life-sized basketball simulator, and a display of some of the rarest Jordan sneakers in existence. If last year was any indication, the store promises to be an amazing addition to the city.
The grand (re)opening is for next Saturday, May 27th. Little other information has been released as of yet, but keep it locked on our Instagram for updates!