Canada’s first Footaction is here!
Tonight we were invited to get a sneak preview of Footaction’s newest location, in the Toronto Eaton Centre, before the store officially opens tomorrow. The store is extremely impressive!
Of course, although it was an invite-only event tonight, we knew there would be benefit to arriving early. So, in true sneakerhead form, Alvin and I were the first two people in line. Better safe than sorry, right?
Upon entry, I was handed a $250.00 gift card to the store, and at this point Footaction immediately became my new favourite store. I was not expecting this at all, and cannot thank the Footaction team enough. Peep our Instagram to see what I picked up.
The store was packed with associates, and it was a very one-on-one experience from the moment you entered. The store is divided into mini-boutiques; Puma Select, Nike Kicks Lounge, Adidas Collective, and a pop-room at the rear which will be used for other brands to display featured collections and product. I love this concept, because it turns a big box-type store into a smaller, boutique-like establishment. Ultimately, the store is a one stop shop, with streetwear brands such as Fairplay, Champion, and Publish.
Of course, everyone wants to know what’s going on with the grand opening restock. While we were able to buy pairs tonight, there was a limit. Meaning the majority of the pairs are being held for the general public. The most notable restocks were Royal and Black Toe 1’s, SF AF1’s in three different colourways, CNY 12’s, and many many more. Also, not every pair is releasing at the grand opening tomorrow. The restocks are being staggered to last throughout the weekend, so keep checking back to see what may pop up over the course of the next few days.
The experience was topped off with a dope loot-bag courtesy of Jason Markk. They handed out Quick Wipes, lint rollers, and air fresheners in a package that the called the “Get Fresh Pack”.
All in all, the store is outstanding. The staff were extremely friendly, the product is exactly what people like us are looking for, and the set-up is unique and refreshing. Thank you so much to the Footaction team for the invite. We will certainly be back.