All of the Hypes

Just when you thought the hype was dead…

It had been speculated for a couple of weeks that the Yeezy Boost 350 V2 ‘Zebra’ was going to be extremely limited, but not until a few days ago was it made public just how limited they would actually be. Only three storefronts – Adidas Originals stores in Toronto, Montreal, and Vancouver – and one webstore – – would be carrying the shoe.

Now if I know one thing, it’s that if you attach the words “Limited” or “Exclusive” to a shoe, the hype will be higher than Snoop Dogg at Wiz Khalifa’s birthday party. Attach either of those words to a Yeezy release? You’ve got some problems brewing.

Adidas Originals announced that there would only be two days to enter the raffle for the Zebras; yesterday, and today. Because obviously two days is more than enough time to allow the thousands of people who want the shoe to fill out a raffle ticket in store.


Today, at its’ peak, the wait-time to enter the store to fill out a ballot for the opportunity to buy the shoe was over two hours.. TWO. HOURS. At one point, the line stretched down Queen to nearly Spadina; with a relief line forming in the opposite direction east towards Peter St., and around the corner. Confused yet? Same. Lets break it down.


So to summarize; people were waiting in line, to wait in a line, to fill out a ballot, for a chance to purchase the shoes. Nice, we’re caught up.

Now keep in mind, this article is being written at 2:30 in the afternoon, and high school kids are still in school and ‘grown ups’ are still at work. So I’d only expect it to only get worse as the evening goes on. People had been lining up from an hour before the store even opened, and I’d expect them to be waiting well past the time the store has closed.

Whoever gets their hands on these is either going to stunt on everyone else or come-up huge on the resell market. Be safe out there kids.



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